#MoveForward: New Collaboration with FINA

After returning from my break, I’m taking off with FINA, a strategy agency based in New York. As part of the new collaboration, I will accompany and support new projects of the agency as a freelance PR manager. The goal of the collaboration is to help companies from the U.S. get off to a successful start in the DACH region and to support start-ups from Germany entering the U.S. market with intelligent and creative communication concepts. Talisman will continue to support its clients for PR projects and corporate communications as an established agency brand in the DACH region.

Even though artificial intelligence is making increasing progress in the PR sector, I believe that the work of experienced experts will continue to be needed. Artificial intelligence will change public relations, but humans will continue to play an important role. The orchestration of all communicative measures needs human expertise. AI will support us in this and provide us with new and also surprising answers to important questions.

Press and public relations have never been as vibrant as they are today. Successful positioning of companies in saturated and crisis-ridden markets is more important than ever. I am therefore looking forward to new challenges and tasks that will be offered to me, my team and my network in the future.

Heike Bedrich






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