Customers and References
Since 1998 Talisman stands for successful corporate communication and PR in the DACH region. In close cooperation with the employees of our customers and other participating organizations, we work on a successful appearance that moves people and has a lasting effect.
Novakid is an online English school for children founded in 2017 in Silicon Valley (USA) by Max Azarov, Dmitry Malin and Amy Krolevetskaya. Over 2,500 experienced and qualified teachers conduct English lessons for children between the ages of 4 and 14 years old via this interactive online platform. In 2021, over 2.4 million lessons were taught to approximately 70,000 active students. Total customers on the Novakid platform exceed 500,000 users. The cooperation between Talisman and Novakid lasted a total of 12 months and promoted the company’s image in the German-speaking region in the long term.
Headstart Studios is the new brand for digital education in businesses. Managing Director is Marc Johannsen, who took over the German Avado Learning GmbH with all assets from its British parent company in 2019 as part of a management buy-out (MBO). In April 2020, the change of name to Headstart Studios was completed. Headstart Studios develops digital learning programs for companies and ambitious employees. With innovative tools, company-specific content and a unique mix of didactic methods, Headstart Studios empowers people to live their potential in the digital age and successfully shape digital change. Headstart Studio is the brand behind OMR Academy, the advanced learning program for online marketing rockstars. Headstart Studios also operates the online course Squared Online for online marketing experts, which was developed with Google. Talisman supported the company in all aspects of corporate communications and press relations since the change of name and reorganization.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world. More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers. The cooperation between Talisman and Taboola covered a total of six years.
AVADO Learning is a leading provider of open enrolment and customised training programs for digital leadership and digital marketing with more than 400 employees worldwide. As a partner of Google, AVADO Learning is responsible for Squared Online, the award-winning virtual digital marketing and leadership program. AVADO Learning advises and supports numerous corporations, companies and agencies as well as private individuals with its offers for digital further education in Hamburg, London, Singapore, Hong Kong and New York. Talisman has been supporting the company in corporate communications in German-speaking countries since 2019 until the brand relaunched into Headstart Studios.
Brandwatch is a global leader in social intelligence that provides marketing executives with a portfolio of social and content marketing technologies. The flagship products Brandwatch Analytics and Vizia support smart business decisions around the world. Talisman supported the company for more than eight years in the areas of press and public relations, speaker capacities, events and reputation management.
Freshworks Inc. is the parent company behind Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat and Freshmarketer. The company’s products can be seamlessly combined and are designed to foster collaboration and improve communication with customers and team members. From April 2018 until July 2019, Talisman has been supporting the internationally operating company in the field of press and public relations.
I’ve had the privilege of working with Heike Bedrich and Talisman PR as our representative for any communications needs in the DACH market.
Our team has been incredibly impressed by her professionalism, expertise and commitment to success. She took the time to understand our goals and strategies, then developed sound plans and tactics to achieve them.
She has changed the way we communicate with our customers, while also creating long-term partnerships that are still contributing heavily to our success.
I want to express my sincere appreciation for all that she has done, and highly recommend her to anyone who may be looking for a reliable Public Relations agency.
MARGARITA MALTSEVA, PR MANAGER, NOVAKID WESTERN EUROPE
We collaborated with Heike since Taboola launched in the DACH market more than 3 years ago. Since day 1 Heike was a crucial player in our team and working with her felt like a colleague because of her very collaborative and enthusiastic working style. Due to her vast industry knowledge and relationships, she was very successful in securing placements and speaking slots for us, building press relationships and localising the international PR strategy in DACH. We would highly recommend her!
Janina Wolfert, Sr. Marketing Manager DACH, Taboola Inc.
From day one Heike convinced with her industry knowledge, her wide network and her professional work style. Together, we worked on expanding our PR footprint in the German market and, over the course of a year and a half, she helped us establish valuable relationships with industry-focused media and get us key placements in the desired media houses. Above all, it felt like she was truly part of our marketing team, rather than a third-party agency. I greatly appreciated that she was always able to give recommendations on best strategies forward based on her experience, rather than just going with whatever we suggested, and also supported our performance measurement by providing structured reporting and KPIs. It made for a true partnership that successfully carried out our key PR goals in the DACH market and it has been a great pleasure working with her.
Angélica Reyes, Head of Marketing Europe and UK
I have worked with Heike at Talisman PR for many years at different companies and would continue to do so again without hesitation. She has excellent relationships with the media in Germany, always takes the initiative and has secured us excellent placements and speaking opportunities on an ongoing basis. And above all else, she is an absolute pleasure to work with.
DANA MILLER, DIRECTOR, CORPORATE MARKETING, TABOOLA
Talisman successfully managed the public relations work for the market entry of Sourcepoint in the DACH region and for several months the coordination and management of public relations in the UK and Nordics. The collaboration with Talisman has led to first-class coverage in the trade media, and with the support of Heike, who has an extensive network in the scene, we have been able to establish and consolidate valuable contacts and to achieve many high-profile appearances at congresses and events. Heike has a deep understanding of the market, her media expertise, digital publishing and ad technology are remarkable. We were particularly impressed by her ability to respond extremely flexibly to the needs and concerns of our company, to handle budgets independently and conscientiously and to work successfully with different teams from different regions.
BRIAN KANE, COO AND CO-FOUNDER, SOURCEPOINT
Heike and with her Talisman PR was the communicative ‘lucky joker’ for wunder media. From the year 2000 we rocked the Dotcom times together for over 10 years, survived them safely and used the many positive but also negative experiences of this time to grow healthy and not burst in any bubble. Professional PR work, entrepreneurial down-to-earthness coupled with a lot of positive energy and personality and being up-to-date to generate new ideas – that’s what makes Heike special.