WHAT WE STAND FOR?
Talisman supports companies in the implementation of a consistent and sustainable communication strategy that focuses on public relations. In doing so, we take into account the background of a company and the challenges of the market. We involve employees and stakeholders in the communication and thus ensure a consistent and understandable communication style across all channels.
For more than 20 years Talisman has stood for successful public relations work in the DACH region. We rely on long-term, well-maintained relationships with media representatives, multipliers, organisations and associations. In this area we are happy to cover all disciplines that are important for successful press and public relations work. We also offer support in marketing content, personal reputation and the organisation of events such as trade fair support and speaker placement.
A consistent wording is important for a clear positioning in our digital world. A corporate wording not only helps to make an external impact, it also supports employees and teams in their daily work, enabling them to communicate better and more effectively.
With our network partner SANMIGUEL we support individual workshops for the definition and development of Corporate Identity, UX and Employer Branding. The combination of a compelling brand positioning, communication and a corresponding design gives every company an authentic recognition value and forms the central message for employees, partners and customers that runs through all media and activities.
Heike Bedrich regularly speaks on PR, social media, corporate communications and digital business topics. The goal is always to take a stance, to respond to current issues with well-thought-out answers and to advance the industry with female ideas. A selection of engagements: Social Media Conference, Würzburger Werbefachgespräche, IHK, Bavarian Academy of Advertising, customer events.
"I HAVE BEEN WORKING IN THE DIGITAL BUSINESS FOR MORE THAN 20 YEARS, AND SINCE THEN I HAVE BEEN ACTIVE IN THE DIGITAL WORLD. I FOUNDED TALISMAN DURING THE NEW ECONOMY AND STARTED WITH MANY START-UPS. AN ADVANTAGE THAT HELPS ME TO ORGANIZE AND DISTRIBUTE COMMUNICATION EFFICIENTLY AND SUCCESSFULLY IN SUCH EVER-CHANGING MEDIA CHANNELS".
Communication in companies has changed rapidly in recent years. Not only social media have changed the way we communicate today, but also new tools and technologies. Automation is advancing, large data and artificial intelligence are changing the way we talk. Employees act as advocates in companies, as influencers in social networks. To combine everything and bring it all together under one idea is the task of successful corporate communication.
That’s why TALISMAN always looks for the right way for individual stories and discussions that move and inspire people and sustainably increase the value of a company. From the beginning and mostly over many years.
Fina is a New York-based creative strategy agency with a high-profile international network that helps U.S. companies position themselves in the DACH market and helps German brands get off to a successful start in the United States. The collaboration with FINA was extended in September 2023. Since then, Heike Bedrich supports the network agency in the position of a PR manager.
In collaboration with Sanmiguel Brand Partners we create innovative websites and unique corporate designs for our customers. Sanmiguel specializes in brand strategy and design as well as user experience design (UX).
Weller Media is a network partner for public relations. Together with Susanne Weller, owner of Weller Media, we are always create new ideas and strategies for successful press work. The headquarters of Weller Media is Berlin.
TGF Eventcreation is partner for events and fair design. TGF has been developing eye-catching trade fair designs for Talisman’s international and national clients for many years.
The digital publishing report provides decision-makers in the media industry with the tools to master the digital transformation: with the dpr magazine as well as e-books and webinars. At the same time, the digital publishing report serves as a networking platform for service providers, startups and other industries. At its core, the exchange is at eye level.
From February 2012 until the end of 2017, the Blog Digitalstrategie was the blogging home of Heike Bedrich. There she wrote about news and trends from the scene and published articles on digital publishing. At the end of 2017, the blog was integrated into TSW’s website.
From 2004 to 2010, Heike Bedrich regularly published articles on PR topics, social media and corporate communications on PR Blogger, the weblog for public relations and reputation management.