{"id":1897,"date":"2026-05-28T12:07:53","date_gmt":"2026-05-28T12:07:53","guid":{"rendered":"https:\/\/talisman-pr.de\/?p=1897"},"modified":"2026-05-28T12:07:53","modified_gmt":"2026-05-28T12:07:53","slug":"omr-festival-2026-meine-highlights-aus-hamburg","status":"publish","type":"post","link":"https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/","title":{"rendered":"OMR Festival 2026: Meine Highlights aus Hamburg"},"content":{"rendered":"<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Am 5. und 6. Mai war ich erneut auf der OMR in Hamburg und f\u00fcr mich war es die beste Ausgabe, die ich je erlebt habe. Programm, Speaker und Organisation haben dieses Jahr einfach gestimmt.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Eines meiner ungeplanten Highlights war die Session mit Heidi Klum: \u00fcberraschend reflektiert und ehrlich. Ihre Botschaft war klar \u2013 Erfolg ist kein Selbstl\u00e4ufer, auch nicht in der Glamourbranche. Wer etwas will, muss sich engagieren und R\u00fcckschl\u00e4ge aushalten.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Das dominierende Thema der OMR 2026 war K\u00fcnstliche Intelligenz, erfreulicherweise aus sehr unterschiedlichen Perspektiven. Neben gro\u00dfen Zukunftsvisionen (KI als neues Betriebssystem des Alltags, Voice als Abl\u00f6sung des Tippens) gab es auch kritische Stimmen: Meredith Whittaker von Signal mahnte zu mehr Bewusstsein dar\u00fcber, welchen Systemen wir freiwillig Zugriff auf unsere Daten gew\u00e4hren.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Stark pr\u00e4sent war au\u00dferdem das Thema Reputation: Im KI-Zeitalter reicht Personal Branding allein nicht mehr. Es wird zunehmend entscheidend sein, wie und wo \u00fcber einen gesprochen wird. Das Thema Reputation Management wird durch KI neu belebt und sollte in jedem Unternehmen auf der Agenda stehen. Und Video bleibt der Wachstumstreiber Nr. 1, auch auf LinkedIn. Tolle M\u00f6glichkeiten habe ich hierzu auf dem Stand von LinkedIn erfahren und in der sehr guten Keynote von David Roter.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Das vollst\u00e4ndige Interview ist im Magazin <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/www.maresmedia.se\/ki-promis-und-datenschutz-die-highlights-des-omr-festivals-2026\/\">MARES<\/a> erschienen \u2013 inklusive f\u00fcnf Medienempfehlungen von OMR-Speakern.<\/p>\n<p>Ein Highlight, das in der Berichterstattung von MARES fehlt, mir jedoch richtig gut gefallen hat, war die wunderbare Happy Hour von meinem Kunden PubMatic. Dort habe ich viele bekannte Gesichter aus der Branche getroffen und viele interessante Gespr\u00e4che gef\u00fchrt.<\/p>\n<p>Wir sehen uns auf der n\u00e4chsten OMR 2027! F\u00fcr Fragen zum Festival, Messest\u00e4nde, Speaker-Opportunities etc. gebe ich gerne weitere Auskunft. Mit meiner Partner-Eventagentur <a href=\"https:\/\/tgf-eventcreation.de\">TGF<\/a> unterst\u00fctze ich Teams und Unternehmen bei einer erfolgreichen Pr\u00e4senz auf der Messe.<\/p>\n<p>&nbsp;<\/p>\n<div id='gallery-1' class='gallery galleryid-1897 gallery-columns-4 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0219-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0219-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1868\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1868'>\n\t\t\t\tHappy Hour bei PubMatic\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0211-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0211-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1872\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1872'>\n\t\t\t\tHappy Hour mit vielen spannenden G\u00e4sten aus der Branche\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0232-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0232-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1870\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1870'>\n\t\t\t\tSnipKI \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0237-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0237-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1874\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1874'>\n\t\t\t\tChat mit Roland Eisenbrand von OMR auf dem Stand der Techniker Krankenkasse\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0239-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0239-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1876\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1876'>\n\t\t\t\tPerfekter Cocktail auf dem Stand von Storyblok\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0270-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0270-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1878\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1878'>\n\t\t\t\tVolle Messehallen an Tag 1 und Tag 2\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0277-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0277-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1880\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1880'>\n\t\t\t\tFame, Fame, Fame\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0296-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0296-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1882\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1882'>\n\t\t\t\tHeidi Klum \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0253-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0253-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1884\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1884'>\n\t\t\t\tGr\u00fcnderinnen Pitch von Lexware\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0250-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0250-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1886\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1886'>\n\t\t\t\tSpannende Insights zur Twitter \u00dcbernahme\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/img_0261-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/talisman-pr.de\/wp-content\/uploads\/2026\/05\/IMG_0261-150x150.jpeg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-1-1888\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-1888'>\n\t\t\t\tVortrag von David Roter\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am 5. und 6. Mai war ich erneut auf der OMR in Hamburg und f\u00fcr mich war es die beste Ausgabe, die ich je erlebt habe. Programm, Speaker und Organisation&hellip;<\/p>\n","protected":false},"author":5,"featured_media":1891,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135],"tags":[175,137,173,172,174],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogpost-en","tag-ki","tag-linkedin-en","tag-omr","tag-pubmatic","tag-storyblok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OMR Festival 2026: Meine Highlights aus Hamburg - Talisman<\/title>\n<meta name=\"description\" content=\"Das dominierende Thema der OMR 2026 war K\u00fcnstliche Intelligenz, erfreulicherweise aus sehr unterschiedlichen Perspektiven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talisman-pr.de\/en\/omr-festival-2026-meine-highlights-aus-hamburg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMR Festival 2026: Meine Highlights aus Hamburg - 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